ANTLER LUGGAGE AW22
Art Direction and production of a still-life campaign shoot for Antler, produced whilst I was Creative Lead of the brand. Photo and video assets were created to support the launch of a new colourway, Slate, in their best-selling Clifton suitcase. The assets were used across the website and social channels, as well as in email newsletters. I was also responsible for the design of the landing page, launch email and social assets. The ‘Slate’ colourway was inspired by artisans and craftspeople across the globe, so the focus was on natural materials and textures as well as earthy tones.
Seasonal Launch Campaign
Role: Art Director, Producer and Graphic Designer
Client: Antler Luggage
Photography: Jack Wilson at One Represents
Retouch: The Forge
Set Design: Clare Piper at One Represents
Video: Sam Donvito
Reference images from concept moodboard
Digital Design - Campaign landing page featuring horizontal scrolling on desktop
Digital Design - Email to support launch
Digital Design - Campaign homepage banner
Video assets to support the launch on social channels
Digital design - Instagram story assets
Website carousel video edit